How much is the play-off final win really worth?

How much is the play-off final win really worth?
 
Whenever money is discussed in relation to the modern EPL, it is easy to lose perspective and your sense of understanding. After all, the new, three-year television deal (which will start next season) is worth 71% more than the previous arrangement, delivering a huge financial boost for clubs at the top and the bottom of the league.
 
Another often discussed topic is the value of gaining promotion to the Premier League from the Championship. This is a trending subject at present, with Hull City poised to return to the EPL after a season's hiatus and following their 1-0 win against Sheffield Wednesday in the play-off final last weekend.
 
How much is a Play-off final win worth?
 
The value of a play-off win has grown steadily over time, thanks to rising television money and the introduction of parachute payments for relegated clubs. This has increased the financial rewards of promotion to an estimated, maximum sum of £200 million, up from the £150 million reported last year.
 
So where does this money come from? A little over half is from the Premier League itself, with a combination of television revenue, facility fees and prize money guaranteeing promoted sides approximately £100.5 million. This will vary depending on the final placing of a promoted side, but the incremental increases in television revenues more than compensates for any fluctuations. There are also overseas television deals to factor in, which in conjunction with domestic agreements create a cumulative pot in excess of £8 billion for teams to draw from.
 
In terms of parachute payments, promoted teams can benefit should they suffer a subsequent relegation back to the Championship. These payments are made by the EPL to help support side who drop out of the league, with new rules even entitling sides that are relegated after a single season in the top-flight to receive the equivalent of two years' payments. With 55% and 45% of the equal share due in these two years respectively, such payments can peak at £81.6 million in the current climate.
 
What else adds to the value of promotion?
 
While these payments elevate the yield of promotion beyond £180 million, there are other factors to consider too. Take sponsorship and kit manufacturing deals, for example, which are far more lucrative in the EPL and can increase a club's revenue by an impressive £6.6 million. This is no small consideration, while historically bigger clubs that are returning to the top-flight can can command even higher increases.
 
Then there is match-day revenue too, which equates to an estimated £1 million yield for promoted clubs over the course of a typical Premier League season. This makes perfect sense, while this amount is likely to increase further as EPL clubs continue to develop their grounds and add more seats.
 
This amounts to a total yield of around £189 million, although this can fluctuate according to final placings, match-day revenues and the ability of a club to negotiate lucrative sponsorship deals. There is no doubt that a popular and commercially-alert club can secure £200 million after gaining promotion, however, which can help to provide a solid foundation no matter what happens in the future.