Frankie Dettori: Brand Ambassador Announcement
Frankie's On Board with Sporting Index
World’s top jockey joins leading bookmaker to offer unique insight...
Sporting Index has made the landmark signing of world-class jockey Frankie Dettori, widely regarded as one of the greatest riders of all time, as a brand ambassador.
The deal will see Dettori carry the Sporting Index logo on his breeches and collar, offer exclusive thoughts on his rides at sportingindex.com and support with social media posts and daily previews during the season’s major meetings, such as Royal Ascot.
The Italian’s unrivalled achievements in the Flat racing sphere consist of 19 British Classics, including two Derby wins at Epsom, and an astonishing 251 Group 1 victories worldwide. He currently holds the LONGINES World’s Best Jockey Award and has done so for three of the last five years.
Sporting Index, who launched a fixed odds offering in 2019 to run alongside its well-established spread betting service, also currently sponsor leading National Hunt jockey Barry Geraghty, who celebrated a vintage Cheltenham Festival with five wins in March.
Simon Trim, CEO at Sporting Index, said: “Frankie is the face of Flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.
“He is often riding the most talked about horses of the season, like Enable and Stradivarius, and we’re delighted to be able to bring racing fans closer to that with his regular blog.
“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”
Frankie Dettori, said: “I’m over the moon to be joining Sporting Index ahead of the new Flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.
“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too!”